Marketing Leadership
Do you have a gap in leadership due to growth or change?
We have decades experience building, leading and optimizing dynamic marketing teams. We have also managed every type of marketing agency and led large-scale digital initiatives. We have many success stories to share, but it may be our missteps you will learn the most from.
We can expertly help you analyze and overhaul your current marketing ecosystem to exceed the demands of your business and spare you the headaches of doing it on your own until you are ready.
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AREAS OF EXPERTISE |
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– Organizational Development
– Talent Assessment & Placement
– Team Management
– Traction® & EOS®
– P&L Management
Marketing Planning
Is your team all rowing in the same direction?
We conduct extensive discovery to inform your marketing strategy by evaluating your company’s strengths, weaknesses, growth opportunities, and market threats. As needed, we interview your management team, employees, and customers and provide actionable analyses of our findings.
Discovery gives us a holistic view of your competitive landscape and target audiences so we can drill into the purchase drivers that will win you more business. Whether it’s an annual marketing plan or a campaign strategy, we can build it or teach you how.
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AREAS OF EXPERTISE |
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– Annual Marketing Planning
– Media Planning
– Persona Development
– Journey Mapping
– Content Marketing
– Social Media & Public Relations
Brand Strategy
Does your brand clearly convey who you are and what you’re promising your consumers?
We build or enhance your current brand strategy to ensure it conveys what you actually stand for and fulfills the promises you make to your customers. Your strategy is a long-term plan for your brand to accomplish specific and measurable goals.
Not only will we help you define your brand strategy and brand position – we will be sure it is directly connected to your consumers needs and motivations, and will stand-out in competitive environments.
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AREAS OF EXPERTISE |
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– Annual Business Planning
– Brand Positioning & Brand Identity
– Audience Segmentation
– Mission & Vision
– Competitive Research
– Scorecard Development
Demand Generation
Is your marketing having an impact?
What makes demand generation a distinct concept from other customer acquisition tactics is a commitment to long-term customer relationships and a strategic mindset. We will help you systematically generate highly-qualified leads via integrated marketing programs rich in content and experiences that both your prospects and existing customers find of value.
Your demand generation efforts are only as good as evaluated by your sales team so we partner with them early on to ensure strong alignment.
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AREAS OF EXPERTISE |
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– Lead Generation
– Content Marketing
– CRM and Marketing Automation
– SEO/SEM
– Scorecards & Dashboards
“Talent wins games, but teamwork and intelligence wins championships.”– Michael Jordan
Digital Transformation
Are you adding value to every customer interaction?
Digital transformation begins and ends with the customer and it transcends marketing to include product, IT and sales teams. For years we have led large-scale, cross-functional initiatives that involved digital technologies to create new – or modify existing – business processes, and customer experiences.
We can help you determine how to leverage digital platforms in a way that enables better decision making, develops more personalized customer experiences, and leads to game-changing efficiencies. Where we excel is helping you meet your customers where they are, at every stage of their journey.
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AREAS OF EXPERTISE |
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– CRM Implementation
– Marketing Cloud Strategy
– Change Management
– Talent Assessment
– Web & Mobile Applications
– Marketing Stack Assessment
Campaign Development
Are you getting to market with the right velocity?
With the constant evolution of new media, brands must leverage multiple channels to engage target audiences. We have years experience evolving cross-channel marketing strategies where the focus is on integrated marketing programs that efficiently reach, inspire, educate and convert prospects.
Our approach involves orchestrating multiple touchpoints of customer interaction but only the ones that make sense for your audiences. From email to mobile and beyond, we provide an enhanced, unified and personalized experience that better connects consumers to your brand.
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